After last year's animated Christmas idents, we wanted to get back to reality with this year's idents. We pitched a concept with our central character turning on the street lights as she cycles home at Xmas. After winning the pitch, we headed to Tallinn Estonia where we worked with the excellent Kuukulgur production company (http://www.kuukulgur.ee). Our shoot involved spending 14 hours in the freezing cold at night, but was worth it for the lush shots we got.
ROLE: CONCEPT, CO-DIRECTION, BRANDING, CO-ART DIRECTION