The Guardian wanted to get the word out about their digital edition of the newspaper, available to download on tablets from 4am each morning. We wanted the finished advert to appear as one continuous shot, in the POV of a reader going through their working day. The biggest challenge on this job was to create these seamless transitions in post, ensuring that each shot and location would work as one cohesive piece. Chuck in some tracking and screen replacement, and I reckon we pulled it off.
ROLE: MOTION GRAPHICS, COMPOSITING, ART DIRECTION.